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Chesapeake Air Group
chesapeakeairgroup.com
Monthly Analytics Report — March 2026
Prepared by Jackson, Morin & Co. · April 1, 2026
Strong March performance — traffic and conversions both up month-over-month.
4,847 sessions · 67 charter inquiries · 1.38% conversion rate · Organic search up 24%
Mar 1–28, 2026
←Click any analyst note to highlight the relevant data
Total Sessions
4,847
+18.4%vs Feb 2026
Unique Visitors
3,291
+22.1%vs Feb 2026
Contact Form Submissions
67
+31.4%vs Feb 2026
Avg. Session Duration
2m 48s
+8.2%vs Feb 2026
Bounce Rate
38.2%
-4.1%lower is better
Conversion Rate
1.38%
+10.7%sessions → inquiries
Daily Sessions & Inquiries — March 2026
Sessions (blue) vs charter inquiry submissions (green)
Sessions
Inquiries
Sessions by Week
Charter Inquiry Funnel
Site Visits
4,847100.0%
Service Pages Viewed
2,87659.3%
Contact Page
87618.1%
Form Started
1422.9%
Form Submitted
671.4%
↑ Conversion rate up 10.7% from February.67 charter inquiries received this month.
Top Pages by Traffic
PagePage ViewsAvg. TimeBounce Rate
Homepage
/
4,8471m 12s32%
Charter Services
/charter
2,3413m 44s28%
Helicopter Tours
/helicopter-tours
1,8764m 02s24%
About Us
/about
1,2432m 18s41%
Our Fleet
/fleet
9873m 31s35%
Contact & Booking
/contact
8762m 56s19%
Executive Transport
/executive-transport
6543m 14s31%
Aerial Photography
/aerial-photography
4322m 48s38%
Traffic Sources
Organic Search
1,842+24.1%
Direct
1,214+12.3%
Referral
728+8.7%
Social Media
534+31.2%
Paid Search
340+5.4%
Email
189-2.1%
Device Breakdown
Mobile
2,42450%
Desktop
1,93940%
Tablet
48410%
Visitor Geography
1
Hampton Roads, VA
1,45630%
2
Washington DC Metro
1,02021.1%
3
Richmond, VA
63113%
4
Outer Banks, NC
48510%
5
Virginia Beach, VA
3888%
6
Charlotte, NC
2916%
7
Other
57611.9%
Top Organic Search Keywords
KeywordClicksImpressionsAvg. Position
helicopter charter virginia
3122,840#3.2
chesapeake bay helicopter tour
2871,920#2.8
helicopter rides hampton roads
2412,210#4.1
private helicopter dc
1983,400#6.7
outer banks helicopter tour
1761,580#3.9
corporate helicopter charter
1541,240#5.2
newport news helicopter
143890#2.1
aerial photography virginia
1211,670#7.4
What this report doesn't show — and why it matters
This report tracks 67 charter inquiries. It can't tell you how many became flights.
Layer 2 · CRM Integration
GA4 and Search Console tell you everything about how visitors arrive and what they do on the site. They stop at the form submit. Connecting your booking system or CRM closes the loop — revenue per channel, booking conversion rate, average charter value, and customer lifetime value all become visible. The dashboard architecture is the same. The data sources change.
◎
Revenue per channel
Know whether your organic traffic books more charters than your paid search — not just which drives more clicks.
◑
Booking conversion rate
67 inquiries this month. How many became confirmed flights? What was the average charter value? Right now, this report can't answer that.
◐
Customer lifetime value
Identify which acquisition channels produce repeat customers vs. one-time bookings. This is where marketing ROI is actually calculated.
◷
Lead time & seasonality
How far in advance do customers book? How does that vary by service type? Staffing and pricing decisions depend on this.
JM & Co. builds CRM-connected dashboard layers as a Phase 2 engagement — typically 2–3 weeks after the analytics foundation is live. The result is a complete picture from first click to completed booking.
Connect your booking data →
About This Report
This dashboard was built for Chesapeake Air Group by Jackson, Morin & Co.
We build custom analytics dashboards, operations centers, and intelligence systems for aviation companies, marina operators, and professional services firms — typically deployed in 2–3 weeks. Each dashboard connects to your existing data sources.
View our dashboard portfolio →
jacksonmorinco.com
Data sourced from Google Analytics 4 + Google Search Console · April 1, 2026
Prepared by Jackson, Morin & Co. · jacksonmorinco.com
Analyst Notes
March Overview
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All six KPIs moved in the right direction. The standout is form submissions — up 31.4% — which directly connects web traffic to booked charters.
Conversion Rate
↗
1.38% is above average for aviation charter sites, where 0.8–1.2% is typical. The /charter and /helicopter-tours pages are doing the heavy lifting.
Bounce Rate
↗
38.2% and declining. Industry average for aviation services is 42–48%. Visitors are staying and exploring.
Traffic Trend
↗
Mar 22–28 was the strongest week — sessions and inquiries rising in parallel. This pattern often reflects SEO compounding or a specific referral event.
Inquiry Cadence
↗
The Mar 22–28 surge produced 31 inquiries — nearly half the month's total. Before attributing to seasonal momentum: was there a social post, press mention, or referral that week? If replicable, it's a campaign. If random, it's noise.
Weekly Momentum
↗
Sessions grew from 987 to 1,419 week-over-week. If that trajectory holds into April, May could be a record month heading into peak charter season.
Funnel Gap
↗
The largest drop: Contact Page views (876) → Form Started (142) — an 84% drop-off. A phone CTA or simplified first-step form here typically recovers 15–25% of that gap.
Best Performing Page
↗
Helicopter Tours: 4m 02s avg time, 24% bounce rate. The site's strongest conversion candidate — an inline booking CTA here could materially lift submissions.
Underperforming Pages
↗
Executive Transport and Aerial Photography have meaningful traffic but higher bounce rates. Stronger visual content or a more prominent inquiry CTA would help.
Organic Growth
↗
Organic search up 24.1% — the most sustainable growth vector. The site is earning traffic, not buying it. This compounds over time.
Social Velocity
↗
Social at +31.2% is the fastest-growing channel. Worth identifying the specific platform — Instagram and Facebook typically dominate for aerial tour operators.
Mobile Split
↗
50% of sessions are mobile. Removing a required field or adding a tap-to-call button above the fold would likely move the needle more than any SEO or paid campaign this quarter.
Geographic Opportunity
↗
DC Metro at 21.1% is your second-largest market and likely your highest-value one. A dedicated DC landing page targeting "private helicopter dc" (currently #6.7) could convert this traffic at a meaningfully higher rate.
Keyword Opportunity
↗
"Private helicopter dc" — 3,400 impressions, position #6.7, only 198 clicks. The highest-impression keyword with the most room to move.
Strong Positions
↗
Three keywords already rank in the top 3. Defending "chesapeake bay helicopter tour" (#2.8), "newport news helicopter" (#2.1), and "helicopter charter virginia" (#3.2) is as important as chasing new rankings.